Marketing management
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"Marketing Management" - the famous work of marketing classic Philip Kotler, the desk book of most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with examples from practice. Its thoughtful, user-friendly structure makes it an indispensable guide to one of the most relevant economic disciplines. The new, 15th edition has been significantly revised and supplemented. New concepts have been added, many topics have been developed and reflect modern market realities, and the examples have been completely changed. This book is recommended by the Russian Marketing Association and leading universities of Russia and the world as a textbook for students, as well as for professional marketers who want to keep up with the times and study the latest works of leading marketing experts.
See also:
- All books by the publisher
- All books by the author
- All books in the series Classic foreign textbook
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