Marketing from A to Z. 80 concepts that every manager should know
14.99 €
In stock
Marketing from A to Z. 80 concepts that every manager should know
14.99 €
What is the book "Marketing by Kotler: How to create, win and retain the market"?
About marketing, specifically the 80 key concepts, or concepts, of effective marketing, their content and importance to modern business. The author has collected and reinterpreted the core principles and best practices of effective and innovative marketing.
Why the book "Marketing by Kotler" is worth reading
The book was written by the legendary marketing guru and has become a desktop for millions of professionals around the world.
It gives the best insight into both classic marketing tools that have stood the test of time, and innovative developments that have been used only in recent years.
It presents fresh ideas, assessments and concrete practical recommendations in an easily digestible form that inspire action.
About marketing, specifically the 80 key concepts, or concepts, of effective marketing, their content and importance to modern business. The author has collected and reinterpreted the core principles and best practices of effective and innovative marketing.
Why the book "Marketing by Kotler" is worth reading
The book was written by the legendary marketing guru and has become a desktop for millions of professionals around the world.
It gives the best insight into both classic marketing tools that have stood the test of time, and innovative developments that have been used only in recent years.
It presents fresh ideas, assessments and concrete practical recommendations in an easily digestible form that inspire action.
See also:
- All books by the publisher
- All books by the author