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Marketing basics

69.99 €
The only thing available 3
Marketing basics
69.99 €
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The new edition of Fundamentals of Marketing (European edition), written by the founder of the science of marketing Philip Kotler in collaboration with Gary Armstrong, John Saunders and Veronica Wong, contains basic marketing theory and examples taken from European companies. Along with the basics, the reader will learn about new methodological developments in marketing and how marketing is changing as technology advances and the world's financial situation changes. In addition, the authors tell about marketing on the Internet and with the help of mobile communication, new developments in sales management, give examples of budgeting for marketing organizations, explain how statistics and psychology are used in marketing (especially in advertising). In recent years, society has made increasingly high demands both to producers of goods and to sellers, and marketing, responding to the changed demands, is becoming more and more socially oriented. The book is intended for a wide range of readers, especially those studying marketing, advertising, and management. 5th European edition.
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