Privacy and Cookie Policy

This Privacy and Cookie Policy explains how personal data of users of kniga.lv is processed and how cookies and similar technologies are used when placing orders, using the website, subscribing to updates and contacting us.

We aim to ensure transparent, fair and lawful processing of personal data in accordance with the General Data Protection Regulation (GDPR), the ePrivacy Directive and applicable laws of the Republic of Latvia.

This policy describes:

• 1. What data we may process and for what purposes.
• 2. The legal basis for processing.
• 3. Data sharing and retention periods.
• 4. Your rights as a data subject.
• 5. Cookie Policy and the categories of cookies used on the website.
• 6. Cookie consent processing and the consent mechanism during checkout.
• 7. Withdrawal of consent, policy updates and contact details.

1. What data we may process and why

Depending on how you use the website, we may process the following categories of data:

• identification data: first name, last name, recipient name;
• contact data: email address, phone number, delivery address and/or billing address;
• order and payment data: order contents, delivery method, payment method, order amount, order status and communication history;
• technical data: IP address, date and time, device, browser, source of visit, language and regional settings;
• data generated by cookies and analytics tools where the user has provided the relevant consent.

We use this data to process and fulfil orders, provide customer support, prevent abuse, analyse website performance, improve the user experience, comply with legal obligations and, where consent has been given, provide personalisation and marketing.

2. Legal basis for processing

We process personal data on the following grounds:

• performance of a contract or steps taken at the request of the user before entering into a contract;
• compliance with our legal obligations, including accounting, tax and consumer protection requirements;
• our legitimate interests, including website security, fraud prevention, protection of legal claims and service improvement;
• the user’s consent, where required for specific processing, including certain categories of cookies, analytics, advertising technologies and newsletters.

3. Data sharing and retention periods

We may share data with payment, delivery, IT, analytics, advertising and hosting service providers only to the extent necessary for the relevant service. Where required, data may also be shared with public authorities, auditors, advisers or law enforcement bodies if this is required by law or necessary to protect our rights.

Retention periods depend on the purpose of processing. Data required for contract performance and compliance with legal obligations is kept for the period required by law. Data processed on the basis of consent is kept until consent is withdrawn or until the relevant purpose of processing ends.

4. Your rights

You have the right to request access to your data, rectification, erasure, restriction of processing, data portability and to object to processing in cases provided for by the GDPR. Where processing is based on consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.

You also have the right to lodge a complaint with the competent data protection authority if you believe that your data is being processed in breach of applicable law.

5. Cookie Policy

The kniga.lv website uses cookies and similar technologies to ensure proper operation of the website, analyse traffic, personalise the interface and content, measure the effectiveness of marketing campaigns and maintain security.

Cookies are small text files and other identifiers that are stored on or read from the user’s device when visiting the website. Some cookies are strictly necessary for the operation of the website. Other categories are activated only where the user has given valid consent.

5.1 Categories of cookies that may be used on the website

• Necessary cookies — enable the core operation of the website, authentication, session continuity, technical routing and protection against abuse.
• Analytics cookies — help us understand how users interact with the website and how the service can be improved.
• Marketing cookies — are used to measure advertising campaigns, support advertising platforms and show more relevant advertising.
• Functionality and personalisation cookies — allow us to remember language, region, interface and other user preferences.
• Security cookies — support safe website operation, protect sessions and help detect suspicious activity.

5.2 Cookie category table

Specific cookies, their names, retention periods and providers may change depending on the services used on the website. Up-to-date information is made available through the cookie management interface and the settings of relevant integrations.

6. Cookie consent processing and the consent mechanism during checkout

General provisions on cookies and consent

Our website uses cookies and similar technologies that may be placed on a user’s device for various purposes, including technical website operation, analytics, personalisation, security and marketing. Strictly necessary cookies are used to operate the website. Non-essential cookies are activated only after the user has given explicit, informed and freely given consent.

When and how consent is obtained

During checkout, the user is asked to confirm consent by ticking a checkbox with the following text:

“I have read and agree to the site rules and Terms of Service”

Ticking this checkbox means the user gives explicit, freely given, informed and unambiguous consent to activate the relevant categories of cookies and to the related processing of data, including the transfer of necessary information to third parties within analytics and advertising integrations. Such consent may be recorded in our systems together with the relevant order and/or user account, as well as the date, time and technical parameters necessary to demonstrate that consent was obtained.

Cookie categories and data processing covered by checkout consent

By confirming the checkbox above, the user consents to the activation and use of the following consent mode parameters and equivalent settings:

• analytics_storage;
• ad_storage;
• ad_user_data;
• ad_personalization;
• personalization_storage;
• functionality_storage;
• security_storage — to the extent that consent is required for the relevant technology.

These parameters may be used by Google Consent Mode and similar solutions to determine how tags, pixels, analytics scripts and marketing tools operate in accordance with the user’s consent settings.

Legal basis and effects of consent

The legal basis for processing data related to the cookie categories listed above is the user’s consent within the meaning of GDPR Article 4(11) and Article 6(1)(a). If the user does not provide such consent or later withdraws it, the relevant cookie categories and related technologies are not activated or are stopped, and certain website functions, including analytics, personalisation and advertising, may be limited.

7. Withdrawal of consent, policy updates and contact details

Withdrawal of consent and preference management

The user may change cookie settings and withdraw previously given consent at any time through the cookie management interface on the website, through profile settings where available, or by contacting us. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Policy updates

We may update this policy from time to time in order to reflect changes in law, website functionality, services used and consent mechanisms. The current version of the policy is always published on this page.

Contact details

If you have any questions regarding personal data processing, cookies or the withdrawal of consent, please contact us using the contact details published on kniga.lv or email us at [email protected].