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Between Hate and Hype. The Economy of Emotions in Action

14.99 €
Out of stock
Between Hate and Hype. The Economy of Emotions in Action
14.99 €
Excitement, curiosity, envy, fear and even disgust - these feelings, not reason, guide people when they make a purchase. Kyle M.K., an American expert on emotional intelligence, has studied the success of such companies as Disney, Apple or Starbucks, and built his own approach to the heart and purse of the client. And he called it "The Economy of Emotions". The essence is simple: if you want to make people fall in love with yourself, your product or company, you should season any well-calculated strategy with a thick sauce of precisely selected emotions. Everyone who is just starting his career, as well as small business owners, freelancers and managers of large companies, will learn from the book "Between Heit and Hype", how to make money on love and hatred, appeasement and disgust.
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