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Selling the Invisible: A Guide to Modern Services Marketing

9.99 €
In stock
Selling the Invisible: A Guide to Modern Services Marketing
9.99 €
In basket
Marketing services is one of the most challenging areas of professional life. You can't touch, hear or see your company's core product. Then how do you organize sales and drive sales? Harry Beckwith's book, based on the author's twenty-five years of experience working with thousands of professional business people, brings marketing knowledge to readers through case studies of large companies, such as Federal Express and Citicorp, and small private businesses. The book is concise, engaging, and contains hundreds of practical and easy-to-implement techniques and strategies that are used in services marketing. It is aimed at service marketing professionals as well as students and professors of economics.
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