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Civilization X5. From Stores Without Products to Stores Without Clerks. How Perekrestok and Pyaterochka Changed Russian Retail

14.99 €
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Civilization X5. From Stores Without Products to Stores Without Clerks. How Perekrestok and Pyaterochka Changed Russian Retail
14.99 €
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Everyone goes grocery shopping—but why do they actually go there? The most important thing a modern supermarket gives us is free. Well-stocked shelves calm us and instill a sense of stability. Clean premises and polite employees boost our self-esteem. New technologies connect us to progress. The "Once Upon a Time" laboratory and the author of this book set out to study the recent history of Russia through the history of domestic retail. How have we changed, having evolved from the Soviet grocery store to the modern supermarket? How have Perekrestok, Pyaterochka, and Karusel stores transformed the country and its citizens? Finally, what entrepreneurial journey has the team at X5 Retail Group—the largest player in Russian retail—traveled? The book "The X5 Civilization" answers these questions and reads like a detective story. After turning the last page, you'll never go to the store just for groceries again.
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