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Civilization X5. From stores without goods to stores without salespeople. How Perekrestok and Pyaterochka changed Russian trade

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Civilization X5. From stores without goods to stores without salespeople. How Perekrestok and Pyaterochka changed Russian trade
14.99 €
11.99 €
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All people go to the store for groceries - but why do they go there really? The most important thing a modern supermarket gives us for free. Filled shelves are soothing and inspire a sense of stability. The cleanliness of the premises and the politeness of the employees increase our self-esteem. New technologies bring us into contact with progress. The "Once Upon a Time" laboratory and the author of this book set a goal: to study the recent history of Russia through the history of domestic retailing. How have we changed from the Soviet gastronome to the modern supermarket? How have Perekrestok, Pyatyorochka, and Karusel transformed the country and its citizens? Finally, what entrepreneurial path has the team of X5 Retail Group - the largest player in Russian retailing - traveled? The book "Civilization of X5" answers these questions and at the same time reads easily, like a detective. Once you turn the last page, you will never again go to the store just for groceries.
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