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It's Not About the Coffee: The Corporate Culture of Starbucks

9.99 €
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It's Not About the Coffee: The Corporate Culture of Starbucks
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The book is about the fact that a company should consider both its employees and its customers as people first and foremost, then everything else will come naturally. If a manager treats his employees as partners and not as a resource, they achieve fantastic results; if he sees his customers not as a source of income, but as people to whom he provides a service, they come back again and again.
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