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Bridging the Chasm: How to Bring a Tech Product to the Mass Market

19.99 €
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Bridging the Chasm: How to Bring a Tech Product to the Mass Market
19.99 €
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This is one of the most authoritative bestsellers on high-tech marketing, already a classic in the business literature segment.

This book addresses the key challenge of bringing high-tech products to the mass market. Author Geoffrey Moore argues that an unbridgeable gap exists between the early market (tech enthusiasts and visionaries) and the mainstream market (pragmatists). All company efforts must be focused on bridging this gap. The book offers practical advice on effective positioning, choosing the right target segments, and effective sales.

This publication will be useful for both experienced and novice marketers, IT company executives, students, and anyone involved in marketing and advertising.
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