Lean Marketing: Less Marketing, More Results, and Business Grows Faster
69.99 €
Out of stock
Lean Marketing: Less Marketing, More Results, and Business Grows Faster
69.99 €
We are being told that we need more marketing - more sophisticated, aggressive and expensive. It's exhausting to chase the latest trends. And the more effort we put in, the more frustrated we become. Entrepreneurs, marketers and business leaders are at a dead end. But there is a way out.
Lean operating principles have transformed manufacturing and are now revolutionizing marketing. Small, medium and large businesses are achieving bigger and better results by marketing less.
You will learn:
- Why many common marketing techniques no longer work, and what to replace them with;
- What specific tools and tactics are needed to build a stunningly effective marketing system;
- How to get things done with a simple, structured and systematized approach instead of using random marketing initiatives that invariably lead to failure;
- How to replace bloated, ineffective and wasteful marketing solutions with ones that encourage potential customers to take action;
- How to achieve clear product-market fit so that your target market dreams of getting what you offer;
- How to build marketing you'll be proud of - without hype, deception or pressure;
- How to build a strong brand with a brilliant reputation that attracts ideal customers.
"Lean Marketing" is the sequel to Allan Deeb's international phenomenal bestseller "The One-Page Marketing Plan."
Still trying to outshout the competition? Still mindlessly using traditional marketing tactics that annoy potential customers, blatantly cut in and disgust them? Stop wasting time on theoretical nonsense that doesn't work in the real world. Achieve instant results with lean marketing.
Lean operating principles have transformed manufacturing and are now revolutionizing marketing. Small, medium and large businesses are achieving bigger and better results by marketing less.
You will learn:
- Why many common marketing techniques no longer work, and what to replace them with;
- What specific tools and tactics are needed to build a stunningly effective marketing system;
- How to get things done with a simple, structured and systematized approach instead of using random marketing initiatives that invariably lead to failure;
- How to replace bloated, ineffective and wasteful marketing solutions with ones that encourage potential customers to take action;
- How to achieve clear product-market fit so that your target market dreams of getting what you offer;
- How to build marketing you'll be proud of - without hype, deception or pressure;
- How to build a strong brand with a brilliant reputation that attracts ideal customers.
"Lean Marketing" is the sequel to Allan Deeb's international phenomenal bestseller "The One-Page Marketing Plan."
Still trying to outshout the competition? Still mindlessly using traditional marketing tactics that annoy potential customers, blatantly cut in and disgust them? Stop wasting time on theoretical nonsense that doesn't work in the real world. Achieve instant results with lean marketing.
See also:
- All books by the publisher
- All books by the author