When the Market Sleeps: Six Steps for a Leader in a Stagnant Market
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Stagnation cannot be weathered as a temporary crisis: it is the new reality for many markets. Today, companies continue to operate, but they are losing momentum: employees tire for no apparent reason, demand slowly declines, and familiar strategies cease to produce results. The authors of this book suggest recognizing that old management models are no longer working, and for the long term, and that instead of trying to force growth, a fundamentally different approach is needed.
The book is based on a step-by-step methodology consisting of six stages—from recognizing the new reality to rebuilding the management system. Yulia Lakhmotkina and Mary Gukasyan debunk typical management illusions such as "We've already adapted," "Now is not the time for change," or "It's all about motivating people"—and show how these misconceptions exacerbate stagnation. Particular attention is paid to systems thinking—the ability to see hidden connections between decisions and results, problem-amplifying loops, and points of influence on the system.
Reading this book will likely shift your focus from achieving ambitious goals to maintaining the company's viability. The reader will learn why, in times of stagnation, leadership maturity is more important than charisma, how team fatigue becomes a systemic signal of problems, and why trust is becoming the key to survival. All recommendations are based on real-life experience managing large companies during protracted downturns.
The book is based on a step-by-step methodology consisting of six stages—from recognizing the new reality to rebuilding the management system. Yulia Lakhmotkina and Mary Gukasyan debunk typical management illusions such as "We've already adapted," "Now is not the time for change," or "It's all about motivating people"—and show how these misconceptions exacerbate stagnation. Particular attention is paid to systems thinking—the ability to see hidden connections between decisions and results, problem-amplifying loops, and points of influence on the system.
Reading this book will likely shift your focus from achieving ambitious goals to maintaining the company's viability. The reader will learn why, in times of stagnation, leadership maturity is more important than charisma, how team fatigue becomes a systemic signal of problems, and why trust is becoming the key to survival. All recommendations are based on real-life experience managing large companies during protracted downturns.
See also:
- All books by the publisher
- All books by the author