Marketing Hacking: The Science of Why We Buy
29.99 €
In stock
Marketing Hacking: The Science of Why We Buy
29.99 €
Phil Barden is a renowned marketer with more than 25 years of experience, including senior management positions at Unilever, Diageo, T-Mobile and other major companies.
After appreciating the advances in decision science, Phil fully immersed himself in this field of study. Today, he is one of the few experts who have an excellent understanding of behavioral psychology and a wealth of practical experience at the same time. This makes him a highly sought-after expert with no shortage of clients and contracts.
It's time to update outdated ideas about buyer behavior! A scientific approach greatly enriches any field of endeavor, and marketing in particular: science becomes an applied market tool. In his book, Phil Barden shares his knowledge of the connection between the psychology of choice and marketing and explains why people buy what they buy. The book is based on research on the workings of the brain by social psychologist Daniel Kahneman, whose contributions to science have been recognized with a Nobel Prize.
"Hacking Marketing" includes dozens of cases of world-famous companies, as well as practical tools whose effectiveness is confirmed by scientific research. This book will be your reliable guide to the world of successful marketing strategies, because you will learn everything about how to make people want to buy your product or service.
After appreciating the advances in decision science, Phil fully immersed himself in this field of study. Today, he is one of the few experts who have an excellent understanding of behavioral psychology and a wealth of practical experience at the same time. This makes him a highly sought-after expert with no shortage of clients and contracts.
It's time to update outdated ideas about buyer behavior! A scientific approach greatly enriches any field of endeavor, and marketing in particular: science becomes an applied market tool. In his book, Phil Barden shares his knowledge of the connection between the psychology of choice and marketing and explains why people buy what they buy. The book is based on research on the workings of the brain by social psychologist Daniel Kahneman, whose contributions to science have been recognized with a Nobel Prize.
"Hacking Marketing" includes dozens of cases of world-famous companies, as well as practical tools whose effectiveness is confirmed by scientific research. This book will be your reliable guide to the world of successful marketing strategies, because you will learn everything about how to make people want to buy your product or service.
See also:
- All books by the publisher
- All books by the author
- All books in the series The top books on marketing