Mutual Loyalty. Legendary strategy of sincere customer engagement
19.99 €
Out of stock
Almost 20 years ago, consultant and sales expert Fred Reichheld made the whole world pay attention to the economics of loyalty. He developed the Net Promoter System (NPS) customer experience measurement method and described it in his best-selling book "Sincere Loyalty". Since then, thousands of companies around the world have used this strategy, including giants like Apple, Cisco, American Express, Nike, Zappos, Philips, GE, and eBay. Today, the author takes his system to the next level, NPS 3.0, and continues to demonstrate that the primary goal of a business should not be short-term shareholder profit, but enriching the lives of its customers. Why? When customers feel genuinely cared for and loved, they come back and bring friends. Your customers' loyalty is your profit! Moreover, this approach is becoming a decisive factor in the battle for talent in the new digital reality. Millennials and Generation Z want to work for companies with an inspiring purpose. This book will help you implement a measurable and applicable NPS tool into your company's practices and win customers for life!
See also:
- All books by the publisher
- All books by the author
- All books in the series The top books on marketing
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