Marketing is like love. Secrets to success in business and relationships. – Cardenas Estefania – CoLibri – 2024 – ISBN 978-5-389-25264-6
Marketing is like love. Secrets to success in business and relationships.
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A look, a heartbeat, a touch – and you are already in love. And you know for sure that you need it – that handbag. Most people do not even think about how much marketing and love have in common, although the parallel is obvious! The right relationship and marketing strategy can fill you with happiness and a feeling of being loved, and the wrong one – leave you with a broken heart and empty pockets.
And although most things are sold to us through fear (fear of missing out, fear of falling behind fashion, fear of being a bad wife, mother or girlfriend), marketing expert and international speaker Estefania Cardenas is sure: marketing should not be built on fear, but on love. And love – on the principles of good marketing. In her seminars and in her business podcast “In Marketing – as in Love,” she teaches millions of people to find a target audience, prepare product positioning and build an emotional connection with their clients, guided by principles that apply to relationships. And with the help of this book, he can teach you this too.
After all, even if fear sells more, love always sells.
And although most things are sold to us through fear (fear of missing out, fear of falling behind fashion, fear of being a bad wife, mother or girlfriend), marketing expert and international speaker Estefania Cardenas is sure: marketing should not be built on fear, but on love. And love – on the principles of good marketing. In her seminars and in her business podcast “In Marketing – as in Love,” she teaches millions of people to find a target audience, prepare product positioning and build an emotional connection with their clients, guided by principles that apply to relationships. And with the help of this book, he can teach you this too.
After all, even if fear sells more, love always sells.
See also:
- All books by the publisher
- All books by the author
- All books in the series Popular Psychology for Business and Life


















