Don't hope to get rid of books (Umberto Eco)
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Blue Ocean Strategy: How to Find or Create a Market Free of Other Players

29.99 €
Out of stock
Blue Ocean Strategy: How to Find or Create a Market Free of Other Players
29.99 €
An expanded and updated edition of a book that has become a bestseller on 5 continents and translated into 43 languages. We used to think that competition was the symbol of a healthy business. However, with each passing year, competition becomes more and more intense, and the battle for the consumer's sympathy (and his wallet) becomes more and more bloody. The business ocean has turned red, and it is becoming increasingly difficult to survive in it. The authors of "Strategy" are sure - we need to step aside and come up with something completely new. And then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chang Kim and Mauborgne offer detailed instructions on how to take your company out of competitive stress and create an entirely new business model.
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