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Creating Emotions. Lessons in creativity and impression design from a former Nike marketing director

19.99 €
Out of stock
Creating Emotions. Lessons in creativity and impression design from a former Nike marketing director
19.99 €

Today's marketing is ruled by cautious technocrats who believe that any campaign should be carefully planned and laden with metrics. This approach has its merits. But to create a truly powerful brand and unleash the creativity of any team, former Nike marketing director Greg Hoffman suggests a different approach, which he calls emotion design.

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