Don't hope to get rid of books (Umberto Eco)
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Strong Brand. From strategy and brand design to status and leadership

29.99 €
Out of stock
Strong Brand. From strategy and brand design to status and leadership
29.99 €
A strong, attractive brand is a powerful corporate asset and one of the main competitive advantages of a company. This book covers all aspects of creating a strong brand and outlines the principles of effective brand management. The theoretical part is supplemented by business cases of world-famous companies such as Google, Apple, McDonald's and others. The authors of the book are professors of the most famous school of marketing and branding in the United States (Kellogg School of Management).
This book is recommended for anyone who is looking to pump up their brand and take their business to the next level.
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