Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)

A Strong Brand: From Strategy and Brand Design to Status and Leadership – Thibault Alice, Calkins Tim – Mann, Ivanov, and Ferber – 2023 – ISBN 978-5-00214-099-2

A Strong Brand: From Strategy and Brand Design to Status and Leadership
29.99 €
Out of stock
A Strong Brand: From Strategy and Brand Design to Status and Leadership
29.99 €
To add a product to the waitlist, please sign in: Log in
A strong, attractive brand is a powerful corporate asset and one of the main competitive advantages of a company. This book covers all aspects of creating a strong brand and outlines the principles of effective brand management. The theoretical part is supplemented by business cases of world-famous companies such as Google, Apple, McDonald's and others. The authors of the book are professors of the most famous school of marketing and branding in the United States (Kellogg School of Management).
This book is recommended for anyone who is looking to pump up their brand and take their business to the next level.
See also:

You might be interested:

Marketing from A to Z: 80 Concepts Every Manager Should Know
Marketing, advertising
Marketing from A to Z: 80 Concepts Every Manager Should Know
Kotler Philip
14.99 €
In basket
Russian networks
Marketing, advertising
Russian networks
Mikhailova Maria
39.99 €
In basket
Marketing Basics
Marketing, advertising
Marketing Basics
Kotler Philip, Saunders John, Armstrong Gary, Wong Veronica
69.99 €
In basket