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Product marketing by love. How to create and promote bestselling products

14.99 €
Out of stock
Product marketing by love. How to create and promote bestselling products
14.99 €
A comprehensive guide to product marketing from one of Silicon Valley's most influential women. It will help you tell your product stories in a way that will make them want to be shared again and again.Even the most high-tech products with the best features can fail if their creators forget the key to success in today's marketplace - a strong marketing strategy.Martina Lauchengco is one of the most influential women in Silicon Valley, a professor at UCLA and a consultant to Fortune 500 companies, having pioneered successful products at Microsoft and Netscape. Her book covers all aspects of product marketing, from competitor analysis and customer segmentation to effective collaboration between development, marketing, and sales teams.The theoretical framework is complemented by business cases from Apple, Netflix, Dropbox, Microsoft, and other world leaders. With this book, you'll learn how the best products go from idea to launch to impressive sales.
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