Storynomics: Story-Based Marketing in a Post-Advertising World
6.99 €
In stock
Written by legendary storytelling guru Robert McKee in collaboration with Skyword CEO Tom Geras, this book explains how to apply storytelling to business and economic success. Among the students of Robert McKee dozens of screenwriters – winners of prestigious awards “Oscar” and “Emmy”. At the heart of his popular seminar is a unique book, "Million Dollar Story," dedicated to the art of story-making.
In the new book "Storinomics." McKee, together with digital marketing expert Tom Geras, offers a detailed roadmap for companies seeking to survive the dramatic decline in the effectiveness of traditional advertising models. Having successfully led such well-known companies as Samsung, Marriott International, Philips, Microsoft, Nike, IBM and Siemens through the process of transitioning from advertising-oriented to history-oriented marketing, Mackey and Jerace offer this unique practical knowledge to help all business leaders and entrepreneurs. Drawing on the examples of dozens of leading brands in the field of B2B and B2C, using marketing strategies based on storytelling, Storinomics clearly shows how original storytelling provides results that far exceed the effectiveness of traditional advertising. How will brands interact with their customers in the foreseeable future? "Storinomics" answers that question.
In the new book "Storinomics." McKee, together with digital marketing expert Tom Geras, offers a detailed roadmap for companies seeking to survive the dramatic decline in the effectiveness of traditional advertising models. Having successfully led such well-known companies as Samsung, Marriott International, Philips, Microsoft, Nike, IBM and Siemens through the process of transitioning from advertising-oriented to history-oriented marketing, Mackey and Jerace offer this unique practical knowledge to help all business leaders and entrepreneurs. Drawing on the examples of dozens of leading brands in the field of B2B and B2C, using marketing strategies based on storytelling, Storinomics clearly shows how original storytelling provides results that far exceed the effectiveness of traditional advertising. How will brands interact with their customers in the foreseeable future? "Storinomics" answers that question.
See also:
- All books by the publisher
- All books by the author
- All books in the series Writing and writing skills
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