Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)

Marketing Basics. A Short Course

49.99 €
In stock
Marketing Basics. A Short Course
49.99 €
In basket
The first acquaintance with marketing theory for most citizens of the former USSR began with Philip Kotler's book "Fundamentals of Marketing", published by Progress publishing house in 1990. The textbook turned out to be so timely and in demand that hundreds of thousands of pirated copies appeared immediately, published by enterprising entrepreneurs from the publishing business. The book you are holding in your hands is the only, to date, legal edition of the beloved bestseller. This edition includes a new chapter on interactive marketing and new examples of practical application of certain theoretical provisions. The book is intended for students of economic specialties, but will be of interest to a wide range of readers.
See also:

You might be interested: