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Ogilvy on advertising

29.99 €
Out of stock
Ogilvy on advertising
29.99 €
This is a classic of books on advertising, written by one of the outstanding experts, the father of modern advertising - David Ogilvy. The book was first published in the United States back in 1983! In 2002, it was translated into Russian, and since then it has not left the list of bestsellers. How to make advertising that will sell? What should be the texts, illustrations, design? How to attract and retain customers? How to manage an advertising agency? In this book - numerous stories of real projects, brilliant ideas, and sometimes unsuccessful solutions. Ogilvy describes the whole "inner kitchen" of the advertising world and tells numerous tales that allow you to plunge into the world of advertising business of the last century.
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