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NeuroPR: How to Effectively Use AI in PR, GR, and Marketing – Sidorenko Valery, Ermoshkin Andrey – Eksmo – 2026 – ISBN 978-5-04-226674-4

NeuroPR: How to Effectively Use AI in PR, GR, and Marketing
19.99 €
In stock
NeuroPR: How to Effectively Use AI in PR, GR, and Marketing
19.99 €
In basket
Practitioners at the digital agency Interium have successfully integrated AI into communications management. This applies not only to content production and analytics, but also to teamwork, PR strategy development, and building PR and GR collaborations.
This book is about how to move from the haphazard use of neural networks to a systemic work model in which AI becomes part of the overall communications management logic. It contains 10 neural scenarios for using AI in PR and GR, which will help streamline routine work.

The book includes checklists, example prompts, case studies, and algorithms that will help you:
- move away from disparate tools and create a manageable "pipeline" of solutions;
- which communications functions can already be delegated to AI, and where human intervention is critical;
- how neural networks can help in crisis communications and reputation management.
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