StoryBrand Method: Talk about your brand so that you fall in love with it
14.99 €
In stock
StoryBrand Method: Talk about your brand so that you fall in love with it
14.99 €
One of the main components of the company's success is the correct communication to partners and customers of information about themselves: missions, goods and services, competitive advantages, etc. Often, huge funds are spent on impressive and beautiful, but completely ineffective advertising campaigns. The author of the book a few years ago revolutionized marketing, offering to use the storytelling technique and the basis of classical dramaturgy - the StoryBrand method to promote brands. Marketing messages and advertising campaign are built on the principle of creating a work of art - emotionally, interestingly, with a clear plot, setting, culmination and denouement. The client becomes a “hero” within this method, and the company becomes a “conductor” to help solve his problem. Using the StoryBrand method, you can correctly, clearly and excitingly tell about your brand - so that customers will not just hear and understand you - they will remember and love your brand with all their heart and will be loyal to you for many years. Donald Miller is the CEO of StoryBrand and has helped thousands of executives create and deliver marketing messages to their target audiences. The book about his innovative method, which became a bestseller of The New York Times and is highly appreciated by marketers around the world, is published in Russian for the first time.
See also:
- All books by the publisher
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