Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)

Marketing 7.0: The Merger of Psychology and Artificial Intelligence – Kotler Philip, Kartajaya Hermawan, Setiawan Ivan – Eksmo – 2026 – ISBN 978-5-04-245285-7

Marketing 7.0: The Merger of Psychology and Artificial Intelligence
19.99 €
In stock
Marketing 7.0: The Merger of Psychology and Artificial Intelligence
19.99 €
In basket
"Marketing 7.0" combines advances in cognitive psychology, artificial intelligence, and digital technologies into a unified customer experience system. The authors show how marketing has evolved, why traditional personalization is no longer sufficient, and which tools can help influence customer attention, trust, and choice.

Philip Kotler, a recognized marketing guru, along with Hermawan Kartajaya and Ivan Setiawan, will teach you:
- design customer experiences that are memorable and build loyalty;
- transform knowledge about the brain into actionable marketing tools;
- combine the power of artificial intelligence with an understanding of human psychology.
See also:

You might be interested:

Marketing from A to Z: 80 Concepts Every Manager Should Know
Marketing, advertising
Marketing from A to Z: 80 Concepts Every Manager Should Know
Kotler Philip
14.99 €
In basket
Russian networks
Marketing, advertising
Russian networks
Mikhailova Maria
39.99 €
In basket
Marketing Basics
Marketing, advertising
Marketing Basics
Kotler Philip, Saunders John, Armstrong Gary, Wong Veronica
69.99 €
In basket