Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)

Marketing 6.0. The future is immersive, merging digital and physical worlds

19.99 €
Out of stock
Marketing 6.0. The future is immersive, merging digital and physical worlds
19.99 €
Marketing 6.0 is about going beyond the usual concepts. Philip Kotler, the world-renowned marketing guru, talks about metamarketing — a true merger of the digital and physical worlds that creates interactive and immersive customer experiences. This approach is designed for generations Z and Alpha, who are gaining purchasing power today.

You will learn how to:
- sell through short videos and streams;
- launch new products and convey values using AI;
- make the customer experience of generations Z and Alpha more attractive;
- use the five senses to promote your brand.

Metamarketing is the key to winning the competitive battle for the client.
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