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Marketing 6.0: The future is immersive, merging the digital and physical worlds.

19.99 €
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Marketing 6.0: The future is immersive, merging the digital and physical worlds.
19.99 €
Marketing 6.0 is about going beyond the usual concepts. Philip Kotler, the world-renowned marketing guru, talks about metamarketing — a true merger of the digital and physical worlds that creates interactive and immersive customer experiences. This approach is designed for generations Z and Alpha, who are gaining purchasing power today.

You will learn how to:
- sell through short videos and streams;
- launch new products and convey values using AI;
- make the customer experience of generations Z and Alpha more attractive;
- use the five senses to promote your brand.

Metamarketing is the key to winning the competitive battle for the client.
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