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Brand Legend. How to create a story that will make your business iconic

14.99 €
Out of stock
Brand Legend. How to create a story that will make your business iconic
14.99 €
Did you know that Coca-Cola was originally patented as a medicine, the Land Rover logo was inspired by a can of sardines, and Louis Vuitton's first product was an ordinary chest? These are all examples of the legends of successful brands. Often it is the lack of a legend that prevents a company from reaching the next level - to increase the customer base, raise the price tag and expand the assortment. An effective system proposed by the author of the book will help to overcome this barrier. Lin Graft conducted more than five hundred video interviews with the world's leading businessmen, including the founders of LinkedIn, Starbucks and Dropbox. Based on them, he has developed step-by-step instructions that will help you create a truly memorable story for your brand.
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