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Crystallization of public opinion

39.99 €
Out of stock
Crystallization of public opinion
39.99 €
How does an information campaign differ from propaganda? Exclusively the point of view. If we believe in something, it is an information campaign, if we don't believe in it, it is propaganda. Edward Bernays' book The Crystallization of Public Opinion is his first work on PR. Written in 1923, it became a classic of PR-management and is still in great demand among consultants around the world. The book examines the levers of public opinion management, crowd psychology and examples of campaigns conducted by specialists of the largest American corporations. By studying Bernays' ideas, you will be able to more accurately assess the effectiveness of modern marketing techniques.
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