Don't hope to get rid of books (Umberto Eco)
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The end of PR. Managing reputation as financial capital

9.99 €
7.99 €
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The end of PR. Managing reputation as financial capital
9.99 €
7.99 €
A successful career, a successful business and a happy life all start with reputation. People with bad reputations are not hired, not dealt with, disrespected and avoided. Companies with bad reputations lose customers and lucrative contracts. Today, more and more corporations are thinking about reputation, realizing, as Alfred Nobel said, that "a good reputation is more important than a clean shirt. A shirt can be washed, a reputation can never be washed.
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