Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)
It's new!

Code of Trust: The Art and Science of Working with Clients

14.99 €
In stock
Code of Trust: The Art and Science of Working with Clients
14.99 €
In basket
Who really controls your choices: you or the algorithms? Why do some companies become beloved brands, while others disappear from customers' minds overnight? The Trust Code reveals the secrets of the new science of customer relationships.

At the intersection of psychology, big data, and artificial intelligence, a completely different kind of marketing is being born—precise, personalized, and sometimes frighteningly predictable. You'll learn how technology sees more in you than you do, how loyalty is formed, and why trust is becoming the main currency of the 21st century. This book isn't about theories, but about the future that's already here.

Will you be able to harness this power for your business, or will you become a hostage to algorithms?
See also:

You might be interested:

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
Marketing, advertising
Marketing from A to Z: 80 Concepts Every Manager Should Know
Kotler Philip
14.99 €
In basket
Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер
Marketing, advertising
Marketing from A to Z: 80 Concepts Every Manager Should Know
Kotler Philip
9.99 €
In basket
Русские сети
Marketing, advertising
Russian networks
Mikhailova Maria
39.99 €
In basket