Don't hope to get rid of books (Umberto Eco)
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Customers for life – Sewell Carl, Brown Paul – Mann, Ivanov, and Ferber – 2025 – ISBN 978-5-00214-178-4

Customers for life
6.99 €
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Customers for life
6.99 €
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Carl Sewell is America's top auto dealer. Each chapter of his book offers practical advice for your business, whether it's selling cars, fashion, or banking.
Sewell recommends focusing on repeat customers, as focusing on one-time sales makes business unsustainable. He convincingly demonstrates that to retain customers, you need to rethink not only service per se, but also work organization, compensation, cleanliness, landscaping, and many other details.
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