The Art of War in Business: The Secrets of Victory and the Reasons for Failure of the Greatest Companies in Light of the Strategies of Military Genius Sun Tzu
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Rivalry in business is a clash of minds, strategies and resources. David Brown, host of the Business Wars podcast, which has an audience of over 4 million listeners a month, has written a book based on the podcast, which instantly gained popularity, and the rights to publish it were bought by several countries at once. Now in Russian: on its pages the author highlights the most striking examples of the clash of interests in business, drawing parallels with the ideas of the famous Chinese military strategist Sun Tzu, set out in his treatise "The Art of War". Summarizing the main themes of hundreds of podcast episodes and the conclusions of his own research, Brown outlines the key moments of the history of companies and world-famous brands - Microsoft, Apple, McDonalds, Mattel, Ford, General Motors, H&M, Kellogg and many others, representing virtually all areas of activity - from food production to computer technology, from air travel to musical instruments, from the "fashion" industry to dating apps, from fast food to video rental. What makes this book different from a podcast is that the author was able to compare various success stories in different industries and even historical eras. Analyzing the activities of those who were behind the formation of the now familiar face of goods or the development of services, whether they were pioneers, authors of business ideas or their insidious, watchful competitors, provides invaluable lessons in determination, ingenuity, patience, courage and cunning to help create a profitable enterprise. "The stories of the successes and failures of for-profit companies become personal stories not only for their participants, but for all those affected by the work of those companies. The brands discussed in this book are the cornerstones of our lives. The goal of this book is not just to tell some extraordinary stories, but to get to the heart of each of the conflicts and learn all the useful lessons that can be found in it." (David Brown)
See also:
- All books by the publisher
- All books by the author
- All books in the series ABC-Business