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The Hero and the Rebel: How to Use Archetypes to Benefit Business and Creativity

19.99 €
Out of stock
The Hero and the Rebel: How to Use Archetypes to Benefit Business and Creativity
19.99 €
"Your brand will never be successful unless you find your archetype." This is the opinion of world-renowned scientist Carol Pearson and business consultant Margaret Mark, who introduced the fashion for popular images in marketing and branding and helped many companies find their voice.
In this phenomenon book, the authors show how to find your archetype and make a strong impression on your audience, using the examples of such famous brands as Nike, Apple, and Pringles. And they also offer strategies for securing consumer loyalty for years to come. From the book, you'll learn how to: - create an image in the eyes of your target audience; - build a harmonious corporate culture; - form your communication style; - fill your business with unique patterns.
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