Don't hope to get rid of books (Umberto Eco)
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Formation of public opinion

3.99 €
In stock
Formation of public opinion
3.99 €
In basket
Advertising is the engine of commerce. But how to convince a sophisticated potential consumer that he or she should buy a product, go to a movie, vote for a politician, or spend money on a charity campaign? That's where the ingenious idea of PR comes in, associating for each representative of a particular social group a certain product, person or service with an equally certain idea or set of ideas. In his book, the great PR man Bernays, who taught, among other things, both rich and poor people to start the day with eggs and bacon, and feminists around the world, alas, to smoke cigarettes, tells us how to succeed in this difficult field of activity.
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