The Internet Marketer's Bible: A Complete Guide for Beginners and Professionals
19.99 €
In stock
Thinking of taking a step into marketing, but don't know where to start?
The updated edition turns the spells "end-to-end analytics", "remarketing", "media planning" and other terms into working tools for business, company and personal brand. Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all digital promotion techniques and provides basic knowledge on how to use them. This book is the bible of a modern digital marketer, version 2.0.
It will help you understand:
- how promotion channels work together and separately;
- how to set up contextual advertising and whether it can pay off right away;
- how attribution models function;
- which side to approach media planning issues;
- how to evaluate the effect of media advertising;
- how to launch advertising in telegram ads.
The knowledge gained will allow you to easily make decisions on setting up a marketing campaign, regardless of the variability of trends.
The updated edition turns the spells "end-to-end analytics", "remarketing", "media planning" and other terms into working tools for business, company and personal brand. Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all digital promotion techniques and provides basic knowledge on how to use them. This book is the bible of a modern digital marketer, version 2.0.
It will help you understand:
- how promotion channels work together and separately;
- how to set up contextual advertising and whether it can pay off right away;
- how attribution models function;
- which side to approach media planning issues;
- how to evaluate the effect of media advertising;
- how to launch advertising in telegram ads.
The knowledge gained will allow you to easily make decisions on setting up a marketing campaign, regardless of the variability of trends.
See also:
- All books by the publisher
- All books by the author
- All books in the series Internet Marketing School
You might be interested:

Marketing, advertising
Automotive Dynasty: The Story of the Family That Created the BMW Empire
14.99 €

Marketing, advertising
Find an Idea. Introduction to TRIZ Theory of Inventive Problem Solving
14.99 €

Marketing, advertising
Marketing from A to Z. 80 concepts that every manager should know
14.99 €

Marketing, advertising
The Experience Economy: How to Turn Shopping into an Exciting Action
19.99 €