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The Internet Marketer's Bible: A Complete Guide for Beginners and Professionals

19.99 €
In stock
The Internet Marketer's Bible: A Complete Guide for Beginners and Professionals
19.99 €
In basket
Thinking of taking a step into marketing, but don't know where to start?

The updated edition turns the spells "end-to-end analytics", "remarketing", "media planning" and other terms into working tools for business, company and personal brand. Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all digital promotion techniques and provides basic knowledge on how to use them. This book is the bible of a modern digital marketer, version 2.0.

It will help you understand:
- how promotion channels work together and separately;
- how to set up contextual advertising and whether it can pay off right away;
- how attribution models function;
- which side to approach media planning issues;
- how to evaluate the effect of media advertising;
- how to launch advertising in telegram ads.

The knowledge gained will allow you to easily make decisions on setting up a marketing campaign, regardless of the variability of trends.
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