Business from scratch: The Lean Startup method for quickly testing ideas and choosing a business model
14.99 €
In stock
Business from scratch: The Lean Startup method for quickly testing ideas and choosing a business model
14.99 €
About how to create a business and improve the business model. It is not so difficult to come up with an idea and then realize it. What is difficult is to make the product sell, to make it "hit the market" and start an unwinding spiral of growth. After reading this book, you will look at the process of realizing new ideas in a whole new way - whether you are a startup or the head of a long-standing business. It's a real paradigm shift from intuitive wandering to a clear methodology.
We used to think that startups don't follow rules. However, just the opposite is true: creating a startup should be subject to a clear methodology with strictly defined steps. Entrepreneurship is a special kind of management. The main idea of the cost-effective startup method developed by the author is to quickly test new product ideas on real consumers and constantly adjust the business model so as to start large-scale investments only when the idea is confirmed by facts. This is a bright and useful book for anyone considering starting their own business. It talks honestly and openly about all sides of becoming an entrepreneur, the pitfalls and dangers, the opportunities and the pitfalls. It became an Amazon.com bestseller and was recognized as one of the best business books of 2011. It is a clear and well-reasoned guide for the entrepreneur that is much more science than art and should be on the desk of anyone aspiring to build a startup. The book is based on the experience of a real successful entrepreneur, and the lean startup principles it describes allow you to quickly figure out what works and discard what doesn't. It has already garnered many rave reviews and will undoubtedly soon become a management classic, recommended as a must-read by reputable venture capitalists.
We used to think that startups don't follow rules. However, just the opposite is true: creating a startup should be subject to a clear methodology with strictly defined steps. Entrepreneurship is a special kind of management. The main idea of the cost-effective startup method developed by the author is to quickly test new product ideas on real consumers and constantly adjust the business model so as to start large-scale investments only when the idea is confirmed by facts. This is a bright and useful book for anyone considering starting their own business. It talks honestly and openly about all sides of becoming an entrepreneur, the pitfalls and dangers, the opportunities and the pitfalls. It became an Amazon.com bestseller and was recognized as one of the best business books of 2011. It is a clear and well-reasoned guide for the entrepreneur that is much more science than art and should be on the desk of anyone aspiring to build a startup. The book is based on the experience of a real successful entrepreneur, and the lean startup principles it describes allow you to quickly figure out what works and discard what doesn't. It has already garnered many rave reviews and will undoubtedly soon become a management classic, recommended as a must-read by reputable venture capitalists.
See also:
- All books by the publisher
- All books by the author