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Creating a Religion: How Elon Musk Turned Tesla From an Upstart Into the World's Most Valuable Automaker

19.99 €
In stock
Creating a Religion: How Elon Musk Turned Tesla From an Upstart Into the World's Most Valuable Automaker
19.99 €
In basket
Ilon Musk is one of the most controversial titans of Silicon Valley. Some consider him a genius and visionary, others a mercantile fraudster. Musk is the author of the most daring ideas, from colonization of Mars to microcomputers implanted in the brain. But the most talked about is still the electric car. In the 2000s, they were a gimmick that no one took seriously. But a small group of engineers and entrepreneurs saw potential in them and decided to go head-to-head against some of the biggest and fiercest business competitors in the world - Ford, Toyota, Volkswagen, Mercedes-Benz, BMW and, of course, General Motors. Tesla has had a truly hellish time: it's been hounded by competitors, pressured by investors, thwarted by whistleblowers. Musk himself repeatedly brought the company to the brink of collapse. However, over the 20 years of its existence, Tesla turned from an upstart into the most expensive automaker in the world. This book is the story of how a team of eccentrics and innovators, with little chance of success, changed the future. How did they do it? How is Tesla organized inside? What did Ilon Musk sacrifice for the realization of his dream? The answers to these and other questions you will find in the book "Playing the game va-bank".
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