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Keeping the Startup Energy Alive: How Tech Giants Are Inventing the Future Every Day and Staying on Top

14.99 €
Out of stock
Keeping the Startup Energy Alive: How Tech Giants Are Inventing the Future Every Day and Staying on Top
14.99 €
Most companies, once they’ve figured out their strengths, get fixated on improving them, but they forget that they’re looking backward, not forward. Amazon and other tech giants (like Facebook, Google, and Microsoft) always operate as if every day were the first: These market leaders spend their time reinventing their products, not endlessly improving them.

With 130 interviews with people at leading tech companies, this book reveals the secret to the success of tech giants in a business world where there are no guarantees, only risk and competition.

With AI and cloud computing enabling companies to roll out new products at record speeds, those stuck in the past or stagnant will be crushed in the mad rush to become the next best thing.

Alex Kantrowitz, a Cornell alumnus, is the lead reporter for Buzzfeed News’ Technology section.
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