Luxury as a Business Strategy: A System for Creating Customer Experiences That Will Never Be Forgotten – James Ning – Mann, Ivanov, and Ferber – 2026 – ISBN 978-5-00281-310-0
Luxury as a Business Strategy: A System for Creating Customer Experiences That Will Never Be Forgotten
14.99 €
In stock
Luxury as a Business Strategy: A System for Creating Customer Experiences That Will Never Be Forgotten
14.99 €
In this book, Nin James, an expert with over 20 years of experience working with luxury brands, reveals the secrets of the luxury industry that will help you grow your business, no matter what industry you work in.
The principles of luxury are a kind of golden key that allows a company in any industry to stand out from the crowd by creating unforgettable experiences and strong connections with customers. You will learn how to use her proprietary Experience Enhancement Model to significantly increase revenue and turn customers into loyal brand advocates.
According to the author, the essence of luxury is not in things, but in experiences, impressions, and feelings. This book describes the five levers of luxury—attract, invite, engage, delight, and ignite—complemented by practical techniques for differentiating virtually any business in the market.
Drawing on his own research into the mindsets of the industry's finest (Chanel, Madame Clicquot, Delta, Four Seasons, and others), interviews with industry experts, and his own experience, Ning convincingly demonstrates to the reader that he, too, can take every aspect of his brand to the next level.
The principles of luxury are a kind of golden key that allows a company in any industry to stand out from the crowd by creating unforgettable experiences and strong connections with customers. You will learn how to use her proprietary Experience Enhancement Model to significantly increase revenue and turn customers into loyal brand advocates.
According to the author, the essence of luxury is not in things, but in experiences, impressions, and feelings. This book describes the five levers of luxury—attract, invite, engage, delight, and ignite—complemented by practical techniques for differentiating virtually any business in the market.
Drawing on his own research into the mindsets of the industry's finest (Chanel, Madame Clicquot, Delta, Four Seasons, and others), interviews with industry experts, and his own experience, Ning convincingly demonstrates to the reader that he, too, can take every aspect of his brand to the next level.
See also:
- All books by the publisher
- All books by the author