Don't hope to get rid of books (Umberto Eco)
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+371 27000041
+371 27000045

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Permission Marketing: How to Turn a Stranger into a Friend and Turn Them into a Customer

14.99 €
Out of stock
Permission Marketing: How to Turn a Stranger into a Friend and Turn Them into a Customer
14.99 €
About how to build relationships with modern consumers in an information-saturated world. Everyone strives to spend their time wisely. Noticing a new product and paying attention to it is certainly a conscious act. Therefore, in order to sell a product to a customer in the future, you need to get their consent to buy it. This can be done by engaging the customer in dialog, i.e., two-way communication. Instead of simply interrupting a television show to show their commercials or invading the customer's life unannounced with phone calls or letters, the marketer of the future will first try to get the customer's consent to participate in the sale. Marketing in an interactive world is a collaboration where the marketer helps the consumer buy and the consumer helps the marketer sell.
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