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Food product development

39.99 €
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Food product development
39.99 €
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The reference book analyzes four main elements of the new product development process: general business strategy, stages of the development process itself, knowledge, skills and abilities necessary for the success of this activity, and consideration of consumer needs. Various aspects of management are considered using practical examples and issues of performance evaluation. The book combines the specifics of new product development in the food industry and general issues of innovation management. The reference book is intended for managers and technologists of food enterprises, and will also be useful as a teaching aid for students, postgraduates and university teachers.
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