Psychology of peoples and masses
9.99 €
In stock
Psychology of peoples and masses
9.99 €
An immortal book, first published in 1895 – and still relevant today.
A book on the basis of which new and new advertising, political and media technologies have been, are being and will be created. A book that any politician, journalist, PR specialist or simply a person who does not want to become a speechless victim of propaganda should know by heart. Dogmatic ideas and religion as a way of influencing the masses, the influence of propaganda on the mood of the crowd, ways of instilling any ideas into the masses – even the most harmful and destructive ones – these are just a few of the brilliant and cynical insights of Gustave Le Bon, a man who, among other things, is the author of the aphorisms “The masses respect only force” and “The crowd does not go to those who give it evidence, but to those who give it an illusion that seduces it.”
A book on the basis of which new and new advertising, political and media technologies have been, are being and will be created. A book that any politician, journalist, PR specialist or simply a person who does not want to become a speechless victim of propaganda should know by heart. Dogmatic ideas and religion as a way of influencing the masses, the influence of propaganda on the mood of the crowd, ways of instilling any ideas into the masses – even the most harmful and destructive ones – these are just a few of the brilliant and cynical insights of Gustave Le Bon, a man who, among other things, is the author of the aphorisms “The masses respect only force” and “The crowd does not go to those who give it evidence, but to those who give it an illusion that seduces it.”
See also:
- All books by the publisher
- All books by the author
- All books in the series Philosophy – Neoclassic