Total Positive. The formula for business survival and prosperity in a changed world
19.99 €
Out of stock
Total Positive. The formula for business survival and prosperity in a changed world
19.99 €
Paul Polman is the CEO of Unilever from 2009 to 2019. Increased his shareholders' returns by 300%. Under him, the company was ranked #1 in the world for sustainability for 11 consecutive years.
Andrew Winston is a leading business consultant and one of the world's most widely read writers. His books From Green to Gold and The Big Pivot have been translated into 7 languages and sold over 150,000 copies. Capitalism is broken. The principle of "profit here and now" no longer works. The authors of this book convincingly explain what mechanisms lead "the best system in the history of mankind" to the inevitable collapse. And at the same time offer an alternative formula for survival and prosperity of business in a changed world. It implies a complete change of the company's core values, a revision of the attitude to the process of enrichment and to the interaction with customers, society and the environment. Read the book to find out
- what led humanity to a humanitarian and financial catastrophe;
- what one of the main preachers of capitalism, Milton Friedman, was wrong;
- what "elephants" corporations have raised while chasing quick profits;
- whether it is possible to measure economic success not in GDP, but in gross national happiness;
- what is "absolute positive thinking";
- how businesses can earn money by making the world a better place, and why this is no longer a utopia.
Andrew Winston is a leading business consultant and one of the world's most widely read writers. His books From Green to Gold and The Big Pivot have been translated into 7 languages and sold over 150,000 copies. Capitalism is broken. The principle of "profit here and now" no longer works. The authors of this book convincingly explain what mechanisms lead "the best system in the history of mankind" to the inevitable collapse. And at the same time offer an alternative formula for survival and prosperity of business in a changed world. It implies a complete change of the company's core values, a revision of the attitude to the process of enrichment and to the interaction with customers, society and the environment. Read the book to find out
- what led humanity to a humanitarian and financial catastrophe;
- what one of the main preachers of capitalism, Milton Friedman, was wrong;
- what "elephants" corporations have raised while chasing quick profits;
- whether it is possible to measure economic success not in GDP, but in gross national happiness;
- what is "absolute positive thinking";
- how businesses can earn money by making the world a better place, and why this is no longer a utopia.
See also:
- All books by the publisher
- All books by the author
- All books in the series Top Business Awards