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New Behavioral Economics: Why People Break the Rules of Traditional Economics and How to Make Money from It

29.99 €
In stock
New Behavioral Economics: Why People Break the Rules of Traditional Economics and How to Make Money from It
29.99 €
In basket
Richard Thaler, a Nobel Prize winner in economics, has thoroughly studied the emotions that guide buyers and the difficulties they face when making a purchase decision, choosing a mortgage or a pension fund. In his new book, Thaler shares the results of his research and continues the conversation he once started about the psychology of influence.
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