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New Neurocopywriting: 99 Ways to Influence People with Text

14.99 €
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New Neurocopywriting: 99 Ways to Influence People with Text
14.99 €
Maya Bogdanova is a journalist, editor, author of two books on copywriting. He directs the “School of Content” and speaks at master classes, trainings on the topics “Content strategy”, “Fundamentals of copywriting”, “Viral texts”.

This book contains 99 of the most effective methods of text influence. How to make your posts sold, letters persuaded, longreads fascinated, and articles got to the heart, explains one of the most experienced copywriters in Russia Maya Bogdanova. At the heart of the proposed techniques are the principles of the psychology of influence, NLP-techniques, the work of famous copywriters and other ways of influencing the mind of the reader. Each chapter is devoted to a single tool of textual influence. Therefore, they can be read in any order, both consecutively and based on a specific problem that requires a quick solution.
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