The Brain on Dopamine: How the Master Motivation Molecule Affects Your Physical and Mental Health
The Brain on Dopamine: How the Master Motivation Molecule Affects Your Physical and Mental Health
9.99 €
The Brain and Memory
How We're Made
Have you ever caught yourself thinking you've achieved another goal, but the feeling of happiness never arrived? Or, conversely, unable to tear yourself away from the screen, even though you've long since stopped enjoying it?
Your brain isn't lying to you; it's the dopamine system at work—an ancient evolutionary mechanism that helped our ancestors survive for millions of years, and today makes us hostage to notifications, discounts, and endless scrolling.
But it's not that dopamine is a "bad hormone." The problem is that we don't understand it well.
Endocrinologist Anna Aksenova's book explores how our main motivational molecule really works. Drawing on research from recent decades and the work of leading neuroscientists, the author step by step unravels the tangle of myths surrounding dopamine.
You'll learn:
- why dopamine is responsible not for pleasure, but for anticipation and prediction errors;
- How habits are formed and why they're so hard to break;
- What addiction, procrastination, and chronic stress have in common;
- Why a "dopamine detox" is pointless, and "cheap dopamine" doesn't exist;
- How you can actually influence your motivation—without supplements, magic diets, or dubious methods.
But most importantly, this book isn't about "hacking" your brain. It's about stopping fighting your biology and starting to understand its language.
How We're Made
Have you ever caught yourself thinking you've achieved another goal, but the feeling of happiness never arrived? Or, conversely, unable to tear yourself away from the screen, even though you've long since stopped enjoying it?
Your brain isn't lying to you; it's the dopamine system at work—an ancient evolutionary mechanism that helped our ancestors survive for millions of years, and today makes us hostage to notifications, discounts, and endless scrolling.
But it's not that dopamine is a "bad hormone." The problem is that we don't understand it well.
Endocrinologist Anna Aksenova's book explores how our main motivational molecule really works. Drawing on research from recent decades and the work of leading neuroscientists, the author step by step unravels the tangle of myths surrounding dopamine.
You'll learn:
- why dopamine is responsible not for pleasure, but for anticipation and prediction errors;
- How habits are formed and why they're so hard to break;
- What addiction, procrastination, and chronic stress have in common;
- Why a "dopamine detox" is pointless, and "cheap dopamine" doesn't exist;
- How you can actually influence your motivation—without supplements, magic diets, or dubious methods.
But most importantly, this book isn't about "hacking" your brain. It's about stopping fighting your biology and starting to understand its language.
See also:
- All books by the publisher
- All books by the author