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Small Business: From Illusions to Success. How to Create a Company and Maintain It

14.99 €
Out of stock
Small Business: From Illusions to Success. How to Create a Company and Maintain It
14.99 €
The book by Michael Gerber, who is considered a leading expert in the field of small business, allows a new look at the problems associated with the organization and development of small businesses. The author shows how common stereotypes can hinder successful business, leads his readers through the main stages of small business development - from foundation and formation to maturity. Of great interest is the description of franchising techniques to improve business efficiency and predictability. The book is enlivened by dialogues with a young woman entrepreneur, who in an understandable form teaches how to organize, develop and improve their business without changing the usual way of life. The book is intended for a wide range of readers - from students to experienced businessmen.
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