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Small Business: From Illusions to Success. How to Start and Maintain a Company

14.99 €
Out of stock
Small Business: From Illusions to Success. How to Start and Maintain a Company
14.99 €
Considered a leading expert on small business, this book by Michael Gerber offers a fresh perspective on the challenges associated with starting and growing small businesses. The author demonstrates how common stereotypes can hinder successful business, guiding readers through the key stages of small business development—from founding and development to maturity. Of particular interest is the description of franchising technologies for increasing business efficiency and predictability. The book is animated by dialogues with a young female entrepreneur, who teach in an understandable manner how to properly organize, develop, and improve a business without changing one's lifestyle. The book is intended for a wide range of readers, from students to experienced businesspeople.
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