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Sony. Made in Japan

14.99 €
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Sony. Made in Japan
14.99 €
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Today it is hard to imagine the world market of consumer electronics without Sony equipment. The author, one of the founders of Sony Corporation, tells about the history of the company, the development of the Walkman player, Betamax VCR, compact disk and other unique inventions. The book tells in detail about the relationship of big business with the state, labor unions, competitors, the characteristic features of Japanese management, in particular, the perception of the corporation as a family, etc. In the conditions of post-war Japan, Morita had to create almost everything, even management approaches, from scratch, forming a new entrepreneurial culture and traditions. The book is intended for a wide range of readers.
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