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SONY. Made in Japan

14.99 €
In stock
SONY. Made in Japan
14.99 €
In basket
Today, it's hard to imagine the global consumer electronics market without Sony products. The author, one of the founders of Sony, recounts the company's history, the development of the Walkman, the Betamax VCR, the compact disc, and other unique inventions. The book details the relationships between big business and the government, trade unions, and competitors, as well as the distinctive features of Japanese management, particularly the perception of the corporation as a family. In postwar Japan, Morita had to create virtually everything, even management approaches, from scratch, shaping a new entrepreneurial culture and traditions. The book is intended for a wide audience.
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