Genius Loci: How Alliances of Government, Business, and Community Transform Cities
14.99 €
In stock
Genius Loci: How Alliances of Government, Business, and Community Transform Cities
14.99 €
How business, government and local communities create harmony of space and prosperity of territories.
Ayshe Agekyan, a business philosopher and practitioner with many years of experience in large international companies, presents a book in which she reveals the evolution of a modern leader capable of transforming not only business, but also entire territories. From personal development to the scale of a city, from profit to public benefit - the author shows the way to creating a harmonious and prosperous environment, where every resident feels involved and valuable. The author offers specific algorithms and business tools for managing territorial development - from SWOT analysis and branding to reputation marketing and communication policy.
"Genius of the Place" is a reflection on the influence of the environment on the formation of personality and society, on how architecture, traditions and collective memory create a unique cultural code of a place. This book is for those who strive for awareness, want to understand how to create harmonious and prosperous spaces, and are ready to take responsibility for the future of their homeland.
Ayshe Agekyan, a business philosopher and practitioner with many years of experience in large international companies, presents a book in which she reveals the evolution of a modern leader capable of transforming not only business, but also entire territories. From personal development to the scale of a city, from profit to public benefit - the author shows the way to creating a harmonious and prosperous environment, where every resident feels involved and valuable. The author offers specific algorithms and business tools for managing territorial development - from SWOT analysis and branding to reputation marketing and communication policy.
"Genius of the Place" is a reflection on the influence of the environment on the formation of personality and society, on how architecture, traditions and collective memory create a unique cultural code of a place. This book is for those who strive for awareness, want to understand how to create harmonious and prosperous spaces, and are ready to take responsibility for the future of their homeland.
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- All books by the author