Customers for life
14.99 €
In stock
Customers for life
14.99 €
Carl Sewell is a successful businessman, owner of one of the best car dealerships in the United States. Sewell managed to raise sales to unprecedented heights by attracting and retaining customers. His book is a practical guide to working with customers (and at the same time on the organization of the enterprise, marketing and merchandising).
Sewell recommends everyone to bet on regular customers, because the mood for one-time sales makes the business unsustainable. And convincingly proves: to retain customers, you need to reconsider your views not only on service as such, but also on the organization of work, payroll, cleanliness of premises, landscape design and many other small things. Who is this book for? You will get the most out of this book if you are a business owner, company director, sales director, marketing director. This book should be read by every manager before deciding to implement a CRM system.
Sewell recommends everyone to bet on regular customers, because the mood for one-time sales makes the business unsustainable. And convincingly proves: to retain customers, you need to reconsider your views not only on service as such, but also on the organization of work, payroll, cleanliness of premises, landscape design and many other small things. Who is this book for? You will get the most out of this book if you are a business owner, company director, sales director, marketing director. This book should be read by every manager before deciding to implement a CRM system.
See also:
- All books by the publisher
- All books by the author
- All books in the series White Series. Business Classics