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China for Business: The Subtleties of Interacting with Chinese Partners and Consumers – Batanov Konstantin – Alpina Publisher – 2025 – ISBN 978-5-9614-8613-1

China for Business: The Subtleties of Interacting with Chinese Partners and Consumers
14.99 €
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China for Business: The Subtleties of Interacting with Chinese Partners and Consumers
14.99 €
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The new book by Sinologist Konstantin Batanov, author of the bestseller "Ni Hao!", is dedicated to the regional peculiarities of China: each province has important cultural nuances that are reflected in the style of doing business.

Based on many years of experience working in China, the author gives readers important tips on how to communicate with Chinese partners and build work processes, what to pay attention to, what mistakes to avoid.

Konstantin Batanov has collected 101 stories about small and large Chinese businesses for the book. These are real cases that evoke admiration for the sharp minds of Chinese businessmen of all levels and how bizarre the ways of making a profit can be.
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